Vintage drive-in intermission cartoons were a quintessential part of the cinematic experience during the mid-20th century. As audiences gathered in their cars to enjoy a night out at the drive-in theater, these intermission cartoons provided entertainment and often served as a clever marketing tool for snacks and refreshments.
One of the most famous producers of these intermission cartoons was the Snack Bar Corporation of America. Founded in the 1940s, this company specialized in creating short animated films that promoted concession stand snacks in a fun and engaging manner. These cartoons were typically humorous and featured colorful characters who eagerly extolled the virtues of various treats available at the drive-in snack bar.
Below is the Sunset Drive-In I went to in the late 50's early 60's Evansville, Indiana (now Closed) of course.
The snack bar cartoons often followed a similar formula, with characters facing humorous mishaps or dilemmas that could be solved by indulging in the snacks offered at the concession stand. For example, a character might be portrayed as tired or lethargic until they consumed a refreshing soda or a delicious bag of popcorn, instantly revitalizing them and allowing them to continue enjoying the movie experience.
Some of the most iconic characters featured in these intermission cartoons included animated popcorn boxes, soda cups, and candy bars, each with their own unique personalities and quirks.
These characters became beloved symbols of the drive-in experience, with audiences eagerly anticipating their appearances during intermissions.
The animations themselves varied in style, ranging from traditional hand-drawn animation to more modern techniques such as limited animation or even stop-motion. Despite the varying animation styles, the underlying message remained consistent: snacks and refreshments were an essential part of the moviegoing experience, enhancing enjoyment and satisfaction for audiences of all ages.
In addition to promoting snacks, these intermission cartoons also served as a form of entertainment in their own right, with catchy jingles, humorous dialogue, and vibrant visuals keeping audiences engaged during breaks between films. Many of these cartoons have since become cherished relics of a bygone era, fondly remembered by those who grew up attending drive-in theaters during their heyday.
Overall, vintage drive-in intermission cartoons produced by companies like the Snack Bar Corporation of America played a significant role in shaping the cultural landscape of mid-20th century cinema, blending advertising with entertainment in a way that captivated audiences and contributed to the overall moviegoing experience. Ok...see ya at the drive-in !
BJ
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